Cooper Black

Cooper Black the rounded fat face is an emblematic twentieth -century typeface. Cooper Black was designed by Oswald Cooper mainly for advertising, which represented the Chicago style. Cooper, the designer, was a talented artist who had the luck to meet Fred Bertsch, the business man , who later became his partner and opened their first studio: Bertsch & Cooper. Barnhart Brothers & Spindler Type Foundry asked Cooper to create a complete family based on his lettering. So he did and in 1918 the typeface Cooper was released and later was named Cooper Old Style. He later created Cooper Black, the super bold type. The last of his designs for BB&S was the Cooper Fullface or also known as Cooper Modern.

Peignot

The Peignot was first used in 1939 by Paul Rand to design a magazine cover. From this moment Peignot became one of the leading typefaces of the time, representing the Parisian life of that time period. The typeface was launched as the official typeface of the World Exhibition in Paris. Peignot was a typeface that was created by going back to the roots of letter forming and starting mixing letter forms of capitals and lower case. Peignot the typeface designer, sent a thank you letter to Paul Rand for making the typeface famous.

Times New Roman

Times New Roman appeared in 1932 for the first time and fast become the leading type for newspapers and books. After Stanley Morrison, English typographer, designer and historian criticized the Times, Victor Lardent, British advertising designer and draftsman, was commissioned to redesign the type under the Stanley's supervision. In 1932 the typeface was issued by The Times newspaper and later was released for commercial sale. Created to improve legibility of the newspaper, Times New Roman is still widely used in book typography, especially in mass-market paperbacks. While originally created by the Monotype Corp, the typeface design was also licenced and used by Linotype.

Georgia

Georgia is a transitional serif typeface designed by Matthew Carter in 1993. While designed especially for the computer monitor, the Georgia typeface is similar ti Times New Roman. The Georgia typeface was released in 1996 as part of the core fonts for the Web collection. The typeface was called "the most fashionable type on the Internet" by Alice Rawsthorn,the design critic of the International Herald Tribune. One of the most versatile web-safe serif typefaces, Georgia is widely spread nowadays on the Internet.

Caslon

Caslon was designed in 1722 by William Caslon, British punch cutter and type founder. The Caslon typeface has the Dutch Baroque types characteristics with the short ascenders and descenders, characteristics of early Dutch designs that were used by William Caslon to establish the British type founding. Some of the characteristics beside the short ascenders and descenders are also bracketed serifs, moderately high contrast, robust texture, and moderate modulation of stroke.